Should your marketing team treat Amazon as a friend or foe?

This whitepaper provides an inside look behind the online marketplace to provide marketers with key insights to aid in their digital strategy for online marketplaces. Amazon can be an incredibly efficient partner to move inventory, or a fierce competitor with sizable advantages in almost every product category.

Download this report to unlock valuable data and learn how:

• Amazon continues to eat market share, at over 80% across diverse product categories.
• Amazon doesn’t have private labels cracked, only 26% conversion share without Electronics.
• Brands can take advantage of a new battleground on Amazon.

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