How product sampling drives reviews and sales.
In a world rife with product selections large enough to put your grandfather's old school catalog to shame, the modern shopper has countless resources to consult and sources to study when making a purchase.
Getting product reviews in the right place at the right time can be the difference between winning a new customer and losing them to the competition. But how can you make sure there are recent reviews for shoppers to read to learn more about your products?
The best trick is a tried and true method: Sampling your products to a select group of consumers.
In this eBook you'll discover strategies to ask the right questions before you settle on a sampling strategy, including:
- How to go about targeting the right people
- How to set up and manage your own community of advocates
- How many reviews it takes to see results
