Ten Common Webinar Mistakes And How To Avoid Them

Webinars have become one of today's most important and productive tools for lead
generation, pipeline acceleration and the education of customers and prospects. As more and more marketers rely on webinars to engage with their customers, competition for the time and attention of those customers intensifies. Today, simply giving a webinar isn't enough. Companies must deliver great webinars that really stand out.

What makes a successful webinar? Well, that depends on who you ask. For webinar audiences, success is primarily defined by the experience they have and the information they take away to help them solve a problem. For webinar producers, success may be defined by the number of attendees and the quality of the leads. Unfortunately, many webinars fall short of success. Almost always, it is because companies delivering webinars make one or more of 10 common webinar mistakes that occur over the various stages of the webinar lifecycle. This paper will address how to avoid those mistakes and share best practices on how to deliver a stand-out event.

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