The 10 Ways That Digital Marketing + Big Data = Sales Productivity
The best global companies are transforming the way they market and sell. Here’s how!
Customers across every industry are changing the way they engage with your brand. They are increasingly adopting online, social, and mobile ways of finding out about products and solutions, comparing options, and completing a purchase.
The best companies are transforming the way they market and sell, to not only respond to this change but capture valuable data along the customer’s journey. When the right digital marketing and business intelligence tools are applied correctly, the result can be dramatically improved customer engagement, deeper analytic insights, and faster growth in salesforce productivity.
Below are the first 5 ways you can connect marketing to sales to fuel your revenue growth:
- Customer Segmentation Evolves into Digital Persona
- Digital Marketing Mix can Now Be Optimized
- Social Media Data Enhances Targeted Search Marketing
- Lead Generation Becomes the Beginning, Not the End Goal
- Digital Audience Engagement Nurtures the 95%
