This short list of principles will help brands hit home in any global market.

The internet has made most modern brands global. That means their content has to transcend cultures, languages and time-zones.

For this reason, many marketers want to get a handle on how international customers experience their brand. This involves learning new skills like engineering a cross-market experience, or personalizing content and products to win over specific markets.

Every brand is unique. But there are a few principles that will help with any global brand localization initiative. They’ve been bundled up in this guide.

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