The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader
At the center of today’s digital shopping transformation is Amazon.com. The online retailer continues to exert its influence on the retail industry. From its online marketplace to newly opened brick-and-mortar stores to web and fulfillment services, Amazon is a force to be reckoned with. Amazon is disrupting the retail industry, both online and offline, and its influence only continues to grow. The question is, how do retailers not only compete with Amazon, but also beat it?
2017 hasn’t been kind to traditional brick-and-mortar retailers. From bankruptcy filings to store closures to companies going out of business, the first half of the year has analysts talking about the “death of retail.” The common thread between all of these is that consumers’ shopping behaviors have changed. Today’s consumers are increasingly digital-first. Fewer consumers are choosing to shop — and make purchases — in-store, opting instead for their phones, tablets, laptops and desktops.
At the center of this digital shopping transformation is Amazon.com. The online retailer continues to exert its influence on the retail industry. From its online marketplace to newly opened brick-and-mortar stores to web and fulfillment services, Amazon is a force to be reckoned with. Amazon is disrupting the retail industry, both online and offline, and its influence only continues to grow. The question is, how do retailers not only compete with Amazon, but also beat it?
Find the answers in Total Retail's latest report, The Amazon Effect.
