The Anatomy of a Successful Demand Generation Campaign
Learn how to create impactful, personalized campaigns that drive engagement, revenue, and results.
Only 8% of buyers are actively in-market. But you only see a mere 2% of a buyer's entire journey. With margins this slim, how can you optimize every buyer interaction while ensuring no opportunity slips through the cracks?
In this session with Andrew Au, Managing Partner at Intercept, you will learn:
- Why you need transparency into your entire buyer's journey
- Strategies to use intent data for smarter prioritization, outreach, and follow-up
- Tips to increase and accelerate conversion of in-market buyers
- How Intercept drove success for their clients, showcasing 2 real-world examples of engaging, hyper-personalized campaigns
