The Art of the Marketing Scorecard
Using data to tell the story of omnichannel marketing performance.
Eighty-three percent of marketers say they are increasingly pressured to tie marketing activity to business impact. Attack the marketing performance topic head-on by creating consistent and well thought-out marketing scorecards.
A marketing scorecard is a data-driven measurement system—a strategic planning and management tool that aligns marketing activity to business strategy and allows the whole team to monitor and improve marketing performance over time. Done well, they become powerful storytellers of marketing impact.
Download The Art of the Marketing Scorecard white paper and get:
- How and why marketing scorecards are the way forward for omnichannel performance management.
- Scorecard design options—how to choose the right framework(s) for your marketing team.
- Choosing and organizing scorecard components—objectives, metrics, KPIs—and how they all fit together.
