Case studies from HP, Missguided and 23andMe & More

Industry-leading retail customers such as HP, Missguided, and 23andMe, are using Optimizely to deliver amazing customer experiences and set themselves apart from the competition.

• HP ran 500 campaigns and drove $21M in incremental revenue
• Missguided launched a delivery service lifting conversion almost 2X
• 23andMe ran multiple tests to achieve a 10% + conversion rate

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