There’s no shortage of research reports about cybersecurity. A web search for the term ‘cybersecurity reports’ yielded 11.5 million results; the top hits included such familiar names as Mandiant–FireEye, Dell, IBM, AT&T, Cisco, Google, Microsoft, ISACA, Verizon, Symantec, Trustwave, and Force Point.
With so many of the biggest names in the industry publishing reports, how can yet another report provide additional value or insight? How can it avoid being white noise?
Let’s suppose that new report was fundamentally different than the rest; it reported new information from a unique perspective in a way that showed being different would actually make a difference. That’s a report I’d like to read.
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