Are you missing out on one of the most positive and measurable contributions social media can offer your business? Competitive Intelligence helps you to understand which other businesses are in your market, what they offer, how they are perceived, and how customers compare them to you.

Social media is the best place to gather this highly valuable insight, and this eBook will show you how.

• What does Competitive Intelligence mean?
• Where are the best places to find it?
• Setting up a Competitive Intelligence Strategy
• Which monitoring and reporting tools can help?

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