Learn how offering the right mix of payment methods can help boost conversion in any global market.

A seamless payments experience is a fundamental part of the ecommerce shopper journey and is the final hurdle that can make or break conversion. Customer payment preferences vary between region and demographic, and can change depending on market conditions.

As payment technologies continue to evolve, it’s imperative that brands allow shoppers to pay in their preferred currency with their preferred payment method – regardless of their location.

For many brands, optimizing payments for new markets can be challenging. Shoppers will likely have access to globally recognized payment methods, but often prefer to use local payment methods that retailers should consider to increase reach. However, fraud and payment success rates must be taken into consideration.

This ebook provides a guide to evaluating and choosing payment methods for a variety of markets.

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