The Convergence of Physical and Digital in Retail
The State of Retail 2016 Analyst Report
TimeTrade surveyed 5,444 consumers on their retail shopping behavior. TimeTrade also surveyed 100 senior-level decision makers in retail, asking about their plans for customer experience. The research reveals that consumers still look to the in-store experience to make final purchasing decisions, except now their expectation for customer service is set even higher.
Physical retail isn’t going anywhere – instead it must evolve with the demand of consumers. Retailers that can combine the digital and physical experience, instead of viewing them as two separate entities, will better connect with customers, and create a deeper sense of loyalty. Read the analyst report to view the results.
