Discover what the most (and least) successful marketers are doing with their data in 2022

As the world begins to recover from the pandemic and return to ‘normal’, the role of data in marketing is set to enter a new phase as long-stalled projects roll back into life.

But with the nature of data-driven marketing now at a crossroads, how will you fare in this new normal?

To find out, Zeotap commissioned a survey of 500 senior marketers with the aim of showing how different data practices correlate with overall marketing success.

Download the report to uncover brand-new industry research that shows what the most (and least) successful marketers will be doing next with their data, including:

• The one data practice all marketers will adopt by mid 2022
• Who’s behind in achieving a single customer view
• What’s next for machine learning in data success
• The roadblocks marketers should expect on the road ahead

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