Content is one of the best business tools at your disposal. When used correctly, it can help you achieve an array of goals — from building brand awareness to generating leads and boosting revenue.

But creating a powerful content operation requires a mix of both art and science. To get the science part right, you need the data-driven insights that come from analytics.

This eBook helps you understand the data that matters most for content success.

We’ll show you:

• The four types of content metrics you should understand
• Why three give you insights after you’ve published your content (and why that’s limiting)
• How the fourth, more forward-looking, layer can set you up for success before your content’s finished  

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