Just as the Internet rocked the bricks and mortar world of business 15 years ago, the burgeoning Subscription Economy is forcing today’s enterprises to change how they do business.

Subscriptions used to be just for newspapers and magazines, but not anymore. The last 10 years have seen a dramatic increase in companies using the subscription model to offer everything from music, movies, and textbooks to cars for a monthly fee. Every day, more traditional players are joining the Subscription Economy in response to changing consumer habits. For most companies, this shift means relearning a lot about selling, pricing, packaging, and building customer loyalty. Companies need to move away from a manufacturing-oriented, product focused way of thinking, and embrace a world of services that fundamentally change customer relationships.

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