This guide explores effective user management strategies and walks through best practices and case studies, all within the amount of time it takes to drink your morning cup of coffee.

Success on the social web is based on understanding who your users are. Not just a name or an email address, but the characteristics that make up a person: interests, activities, friends. Often coveted by marketers, these traits have always been hard to obtain and even harder to utilize … Until now.

This guide explores effective customer profile management strategies and walks through best practices and case studies:

• Savings.com doubles registration rates.
• Sears.com makes gift recommendations for your friends – as their birthday approaches.
• Samsung increases time on site, commenting, and reviews.
• Universal Music Group Outsources website registration.

Find out how, plus best practices for capturing and leveraging the social profile data of your most profitable website users, all in one paper!

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