Why Apple device awareness should be key to your content and advertising strategy.

Device detection is typically done through analyzing User-Agent (UA) strings, the standard method of passing information about the requesting device to a web server.
This approach works for the vast majority of devices on the web. However, in Apple's case, the UserAgent string only contains enough information to detect the hardware type, but not the exact model.

This paper explains how to get around this issue, allowing you to optimize your content for every individual iOS device.

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