For brands to succeed in 2020 and beyond, they won’t just be doing content marketing, and they won’t just be creating websites. They’ll be serving customers throughout their entire lifecycle. Digital experiences help brands capture greater revenue by driving preference, increasing customer loyalty and enabling higher pricing.

The demand for these kinds of experiences is driven by several factors. First, customer expectations are rising, due in part to digital disruptors who raise the bar not just for their own industry, but across the digital landscape. Second, the number of digital channels and devices keeps increasing. Third, customers
expect the brand experience to carry across channels, with meaningful touchpoints at all stages of the customer journey.