The Essential Guide to Account-Based Marketing
Get Expert Tips from Award-Winning ABM Programs
The B2B purchase journey is complex. Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey.
As a marketer, you might ask: How do I reach anonymous stakeholders? How do I help stakeholders reach a consensus? How do I deliver relevant messaging at each purchase stage? How do I grow pipeline and win target accounts?
ABM coordinates sales and marketing campaigns across all stages. Whether you’re targeting 5 or 50,000 accounts, ABM can help scale 1:1 account targeting for your organization.
Triblio has supported thousands of ABM campaigns to help clients achieve award-winning results. This eBook shares real client campaigns and distills them into a battle-tested “Ready-Set-Go” framework. Learn how to choose the optimal level of personalization, messaging, and channels for each target audience. Discover the essentials to account based marketing success.
