Learn the five essential pillars to successful social campaigns that drive business growth.

The traditional marketing mindset does not translate into the social world. Social marketing is not a one-way pipeline, it is an ever-branching, dynamic and interconnected method of communication that takes a focused strategy to master. By avoiding the pitfalls of one dimensional marketing campaigns, social marketers can:

• Extend campaign reach and build awareness
• Gain new fans, followers and email subscribers
• Boost interaction and build brand advocacy

This eBook will show you how to optimize your social marketing – turning simple social media posting into full-fledged campaigns that have a real impact on your business.

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