The Evolution of From Traditional to Predictive Lead Scoring
Predictive marketing solutions allow B2B marketers to uncover common attributes among buyers. Learn what these new tools actually do and find out if marketers are getting a return on their investment.
New predictive marketing solutions are all the rage for sophisticated users of marketing automation. But what do these tools actually do and are marketers really getting a return on their investment? Predictive lead scoring is the most widely adopted segment of the new technologies that fall under the umbrella of predictive marketing solutions — a host of tools designed to uncover common attributes among buyers to predict who is likely to buy next. Download this eBook for a deep drive into how predictive lead scoring compares to its traditional predecessor and gain insight into how marketers are using this new technology to improve conversion rates. Find out the most common use cases, explore possible deployment obstacles and learn how predictive and traditional scoring processes work together.
