It’s not always a straight line from introduction to conversion any longer. These days, you have to consider what your customers need across any channel.

The customer journey has changed significantly over the past few years. With relatively few channels and touchpoints, it used to be a straight line between awareness and purchase. But technologies, platforms, and consumer choices have drastically transformed both the B2C and B2B journeys.

Read our eBook to discover:

• The benefits of an omnichannel customer journey
• How to navigate the complexities of the omnichannel maze
• How to develop an integrated approach across all channels

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