Do you want to establish a market presence in residential new construction, but aren’t sure where to start? We’ll get you started.

Today’s U.S. home builders — all approximately 38,000 of them — are varied, hard to reach and driven by their local markets. But there are some general facts you should know about what drives their purchasing decisions.

In part one of our guide on selling to home builders, you’ll read an overview on:

• The state of the home building industry
• Today’s homebuyers
• New home building and its challenges and opportunities
• Solutions home builders need from you

Once you’ve finished, you’ll gain an understanding of how to better approach home builders and frame conversations to maximize your brand.

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