In this must-read guide, author and social media expert Jason Falls separates the signal from the noise and explains how you can get better results with simpler, smarter campaigns.

Too many experts offering too much advice can make digital marketing too complicated.

Key topics he covers include:

• SEO–On-site SEO, off-site SEO, custom meta descriptions, inbound links. Do you really need to know all that?
• Gaming the Facebook EdgeRank–Marketers obsess about doing that, but is it possible?
• Mobile Marketing–You need an app, you’ve got to write it for both platforms, you need QR codes and mobile payments. Or do you?
• Influencer Outreach/PR–Find the Klout and credibility scores for all the bloggers who write about your industry and target them. Or not.

Download the guide now and get Jason’s take on how to simplify your social marketing and still get great results.

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