Great marketing is about putting the customer at the center of every experience and interaction with a company — across products, sales teams, and service processes. Brands like Uber, Amazon, and Fitbit all do this by delivering 1-to-1 customer journeys.

In the pages ahead, we’ll take a look at:

• Marketing in the Age of the Customer
• An introduction to Salesforce for Marketing
• Customer success stories and product features

We’re here to help marketers blaze a trail for their customers by driving all aspects of business. That’s what makes us the smartest CRM for 1-to-1 customer journeys.

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