The Modern Marketer’s Guide to Content-Driven Commerce
This eBook is the blueprint all commerce marketing organization need to begin or refine their content strategy!
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
Download this eBook now to learn:
- How brands like Food52 have defined the content & commerce model
- Why content enhances customer trust
- How to assemble a content dream team
- The types of content every commerce company needs
- Top examples from leading brands on excellent content-driven experiences
