Organizations today are using video conferencing and collaboration in many ways that were not imaginable just a few years ago. These implementations and use cases are delivering hard and soft benefits far beyond the cost savings associated with business travel and general purpose meetings.

To gain insight into the real-world use cases for video conferencing, Wainhouse Research conducted a series of interviews with organizations using video conferencing to facilitate everyday business. While the applications themselves are highly diverse, the benefits they provide fall into four broad categories as listed below:

• Team Building
• Productivity & Efficiency
• Customer Outreach
• New Services Enablement

This white paper provides insight into the value of video conferencing in today’s business environment, and real-world examples of how organizations – large and small – are leveraging visual collaboration to find new clients, serve existing clients better, and improve their bottom line.

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