Mobile devices, ubiquitous connectivity, and social media have created empowered customers who are no longer loyal to a retail brand, but rather to an experience across channels.

Retailers know these customer experiences are critical to their ongoing success. But how do they create unique experiences when traditional differentiators—price, product, promotion, and place—are increasingly irrelevant? What’s more, how do retailers—especially brick-and-mortar retailers —deliver these differentiated experiences without breaking the bank?