The Passenger Satisfaction Playbook
A guide to increasing bus passenger loyalty
Today’s consumers demand reliability and have an increasing choice of transport options.
The lifetime value of a repeat customer can be huge, so it makes sense for bus operators to ensure their passengers are as happy as possible with every journey. This eBook describes the most common passenger concerns and explains what operators can do to alleviate them. It also explores how technology can be used to retain and increase passenger loyalty.
