A Marketer’s Roadmap: From Reactive to Revenue-driven.

As a marketing leader, knowing & improving your team’s contribution to revenue is job #1. But without a clear understanding of your investments and results, that job is far harder than it should be.

In this brief eBook:

• 4 steps to fully seeing how, why & where your marketing org. is spending
• 4 marketing results areas that are critical to measure
• 4 types of marketing ROI that can take you far beyond costs & clicks

The Path to Marketing Performance provides a framework that will set you on the right course towards a better aligned, higher performing marketing team.

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