With live sporting events, there is no post-production stage.

As sporting events begin again, epitomized by the production of the 2021 Tokyo Olympic Games, fans around the world are eager to pick up where 2019 left off. Gatherings are already being planned to view major events in stadiums, bars, restaurants — and homes. 

This poses an interesting set of questions for broadcasters seeking to engage with a new generation of discriminating consumers. In the wake of the COVID 19 crisis, consumers have become increasingly interested in the high-production values associated with major theatrical releases (which have recently been pushed directly to streaming channels) and critically acclaimed episodic television series.

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