Learn about seven common and pervasive sales and marketing myths that might be undermining – instead of helping – your prospecting efforts.

In this eBook you will learn about seven popular myths – which are allegedly the most effective ways to sell and market to prospects – that just might be leading you astray when it comes to developing and delivering your messaging, including:

• Personas are the best tool for developing effective messaging
• Voice Of the Customer (VOC) research is essential for effective messaging
• Throwing in freebies will win over your prospects

Discovering the truth behind these myths, and embracing their alternatives, will convince your customers to say “Yes” to change and “Yes” to you! Read this eBook now!

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