The Strategic Use of Questions in Direct Mail Packages
Questions are not only a powerful conversational tool, but also an essential part of any direct marketing program.
And that’s what I want to share with you in this article. Whenever people get your direct mail package, or an email from you, chances are they are going to have some questions. They may not know how your benefits will apply to their specific situations. They may be confused about how to put your product to use. They may not fully understand your offer. Why would they have questions?
