Modern consumers want the freedom to consume on their terms — Give me what I want, when I want, how I want. In a world that’s all about market share, Direct-to-Consumer (D2C) companies must adapt quickly to meet these new demands or risk failure.

Zuora works with many of the world’s top D2C companies including global market leaders in publishing, video, retail, and membership businesses. Based on our experience of working with them, we’ve identified the following critical imperatives for D2C subscription businesses:

• Pricing, offers, and promotions – rapidly launching new pricing models and iterating on them
• Data and insights – driving engagement based on individual usage behavior and willingness to pay
• Global payments – taming the complexity of global electronic payments
• Scalability – automating processes to easily scale and grow

This eBook provides you with an in-depth understanding and industry examples of these four winning strategies.

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