The Ultimate Cheat Sheet for SaaS Payments
CAC, COGS, LTV & more – how payment methods influence all your favourite acronyms
We often get asked how payments impact the subscription metrics you care about most. We've worked with our friends and SaaS data specialists ChartMogul to illustrate just that.
Compare Churn Rate for different payment methods and see how bank to bank payment methods like Direct Debit can boost Customer Lifetime Value by more than 30%.
About GoCardless
GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue.
We’ve created a global bank debit network, to rival credit and debit cards. On top of it, we’ve built a platform designed and optimised for taking invoice, subscription, membership and instalment payments.
We now process $10bn in transactions a year and we’re proud to count 40,000 businesses around the world as our customers, from small businesses to household names like Thomas Cook, TripAdvisor and the Guardian.
Our recurring payments platform integrates with the applications businesses use every day, giving businesses more visibility over payments and saving them huge amounts of time on tasks like payment reconciliation. We partner with more than 150 billing and subscription software partners globally, including Xero, Sage, QuickBooks, Zuora and Salesforce.
