Whilst an effective strategy is critical to success, Poppulo’s Global IC Survey last year showed that only 1 in 3 internal communications departments had a strategy.

Strategy is crucially important for internal communicators, yet it is all too often either ignored or given scant attention. So, to make strategising easier we collaborated with Vignette, the Employee Experience Agency™, to give you The Ultimate Guide to Internal Communications Strategy.

Your key takeaways:

• A clear, step-by-step path to help leaders, internal communications and HR practitioners develop and deploy internal communications strategies.
• The important difference between tactics and strategy
• Detailed but practical exploration of the four pillars to effective strategy:
• Vision – how to lead the way
• Align – the secret to success
• Research & Insights – removing the guesswork
• Creation – building your internal comms strategy
• Next Steps – moving into action, from strategy to tactics

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