Five easy-to-master steps to improve your app store optimization and increase organic downloads.

Conducting keyword research is an integral part of improving your ASO (App Store Optimization) and increasing organic downloads. Whether you're a new app trying to maximize your downloads without spending any money, or a more mature app trying to improve ROI, understanding the app stores is critical.

Broken down to five simple steps, this guide helps you understand and master:

1. Generating an initial list of keywords

2. Keyword categorization

3. Keyword valuation

4. Keyword implementation

5. Tracking the ongoing performance of your keywords

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