Practical advice and case studies for integrating social media with your school’s marketing plan.

Download this 30-pg. guide to get comprehensive coverage on the essentials of social media marketing for educational institutions, including original interviews with leading school practitioners and extensive case studies on using Twitter, Facebook and YouTube for student recruitment, enrollment, retention, and alumni donations. Marketers will also learn to:

• Develop a social strategy that can be just as effective 5 years from now as it is today.
• Identify an audience and use social media to speak its language.
• Use Twitter, Facebook, YouTube and other social networks to achieve school-specific marketing goals.
• Shape a successful campaign by measuring ROI.

Decipher social media marketing for higher ed. and impress your boss with your new knowledge and improved performance.

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