Each year hundreds of new SaaS applications go to market, and millions of new devices come online. Together they’re creating billions of interactions, a seemingly infinite loop of data between customers, employees, and systems. For companies, this explosion presents a tremendous opportunity to reduce overhead, expand reach, and better leverage data.

It is also an imposing challenge. To achieve competitive advantage and better utilize data, it must be actionable, secure, and relevant. And to achieve this, there must be streamlined communication between new SaaS applications and older legacy systems. Businesses must seize the opportunity to take control of their data; those who don’t, make it easier for competitors to win the market.