This eBook describes five of the most popular techniques used in group situations to encourage creative thinking, helping you acquire the skills needed to perform your role effectively.

Brainstorming is a creative thinking technique that has been used by management for over fifty years and was popularized by advertising executive Alex F. Osborn in the 1950’s. This eBook describes five ways in which the technique of brainstorming has evolved as an aid to help you to find creative solutions to the business issues you face.   

These five techniques are: 

• Brainstorming 
• 6-3-5 Brainwriting 
• Reverse Brainstorming 
• Round-Robin Brainstorming 
• Rolestorming  

Brainstorming has moved beyond just being used by marketing professionals and is now popular in all areas of management. Make sure that you know how and when to use each of these techniques to aid your decision-making. Whether you work in a large multinational corporation or a small organization, a good understanding of how the various brainstorming techniques work is invaluable part of decision-making. 

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