How can brands capitalise on the emerging beauty and personal care habits of male consumers? 

Streetbees' latest report reveals how beauty and personal care brands can best connect with male consumers in a post-Covid world, including:

• The changes in product usage and demand, brought on from spending long periods of time in the home
• Why now is the time to normalise self care for male consumers in communication strategies and product targeting
• What the changing definition of 'masculinity' means for brands going forward

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