Transforming Customer Acquisition by Predicting Customer Behavior
Customer Lifetime Value (CLV) data helps marketers discover the best channels for acquiring high-value customers.
As a marketer in today’s results-driven world, your efforts are likely heavily focused on hitting acquisition target numbers. But there’s a problem: How do you know that all those new customers are actually worth the cost?
This marketing brief explores how you can use CLV modeling to identify the best acquisition channels, find your optimal cost per acquisition, and increase your rate of return.
