Teleprospecting in Marketing – A Case Study of Epsilon

In the aftermath of the recent economic downturn, the function of Inside Sales has taken on an important role in many businesses. With efficiency and profits ranking as top business priorities for many organizations, companies are looking to adopt Best-in-Class activities to drive sales effectiveness and improve their overall profitability.

This Aberdeen Analyst Insight studies the business value of having a marketing-led teleprospecting initiative to support inside sales efforts. It features a case study by Epsilon, and illustrates how the company deployed business processes aimed at maximizing sales effectiveness through marketing involvement.

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