A comprehensive review of marketing, analytics, and science.

In this book, you will learn how many of the typical models that you use today to solve your business questions have become irrelevant given the shifts that are taking place with consumers and competitors. In this book, you will find a wide discussion customer behavior and the science available to understand them better. You will learn about:

1. Outdated marketing analytics approaches
2. Why simulation has become a replacement
3. How to use this new approach to answer business questions

Historically solving strategy and forecasting problems has been slow and resource intensive. Often requiring a complex network of agencies and consultancies that takes months to respond to the business question of the day. That model no longer works and simulation is the alternative replacing it. Check out this book to see how science and methodologies make it all possible.

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