The amount of data produced on social media is staggering – and so is the potential business value for enterprises that know what to do with it. Your customers are pulling back the curtains to reveal their desires and dislikes, but can your enterprise transform all of that data into actionable insights for people in every department?

This white paper will define the three stages of the enterprise journey to social media intelligence and highlight how integrating social media across the enterprise with a Social Relationship Platform (SRP) is crucial to success at every stage.

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