Understand the Role & Influence of the Technology Decision-Maker
IT influence and responsibility expands as businesses increase technology investments
No one will dispute that the pandemic has changed businesses and we are seeing digital transformation efforts accelerate. As technology roadmaps continue to be reviewed to create competitive advantage, 54% of IT decision-makers are adding new technology projects. So, who are the people influencing and making these purchase decisions?
The readers of CIO, Computerworld, CSO, InfoWorld and Network World have shared the insights tech marketers and sales teams need to know on the tech buying committee, factors that help determine vendor selection and the tools they use to stay informed.
Download the 2020 IDG Role & Influence of the Technology Decision-Maker white paper to learn:
- How the pandemic has impacted (or grown) technology budgets.
- The individuals you need to influence to get on the short list (hint: IT leads the process).
- Why organizations are looking for new vendors.
- Tips for building trust with these buyers.
Don’t let your competitors be the only ones using this data to influence the tech purchase process by speaking to the right influencers/buyers at the right time. Download the white paper today.
