What is Facebook Live?
Facebook Live is Facebook’s live video streaming platform that allows people, businesses, and organizations to broadcast live video to their friends and followers in real-time.
DID YOU KNOW?
Facebook Live videos are more likely to appear higher in your followers’ news feed when those videos are actually live, compared to after they are no longer live.
Donor engagement video ideas for your cause
- Behind the scenes look at your office and staff
- New campaign announcements or any urgent needs for your cause
- As with your executives about your organization and mission
- Event broadcasting to show the before/during/after of a fundraising event with donation asks and calls-to-action for live viewers
- Fundraising campaign updates and thank you videos to keep supporters involved and show donors your appreciation
TIP!
Create 2-3 posts and send out an email in the week leading up to your live broadcast telling people when you’ll be goinglive to help increase views.
Easy steps on how to use Facebook Live
- Go to your Organization's News Feed, and tap the "Live" option indicated by the camcorder icon
- Give Facebook access to your camera and microphone
- Write a compelling description of your video
- Tag friends, choose your location or add an activity
- Set up your camera view and tap 'Start Live Video
- HAVE FUN! – Add lenses, filters, or writing and drawing to your video. You don't need professional equipment or camera experts. Donors appreciate the authenticity of your story through your own lens.
TIP!
Share relevant content from other organizations and include captions with your take and trending hashtags as well as commenting directly on the walls of donors and volunteers to thank them for their support.
Download our What is Facebook Live? Infographics to see the details!
