What Works: The Guide to B2B Ecommerce for Manufacturers
What’s changed in the past decade of ecommerce, plus proven approaches to support operations and delight customers.
As customer expectations change and B2B sales increasingly occur online, there has never been a better time for manufacturers to enter into ecommerce.
Today it is significantly easier to have an ecommerce platform that supports your operational needs — is tightly integrated with your other systems and easy to maintain — while also delighting your customers.
This free guide gives manufacturers a starting point as you consider ecommerce. You’ll find:
- The changing expectations of B2B customers.
- The benefits for manufacturers entering B2B ecommerce.
- Seven case studies of successful approaches to B2B ecommerce websites.
- What’s become easier, more difficult, and stayed the same in the past decade of B2B ecommerce.
