Why Conversational Marketing Isn’t Just Chatbots
Human-First Conversations Convert Your Most Engaged Buyers
It's 2020 and the enterprise chatbot has risen up the ranks, going from eager trainee to an active engine of customer engagement. This has been made possible by AI which has extended chatbot capabilities from serving content and qualifying leads, to more dynamic exchanges that require nailing context and responding with relevance. That however, is work-in-progress and meanwhile businesses risk losing customers for good when a bot interaction hits a wall.
Tools such as Insent ensure human-first conversations with top-tier customers. With fresh prospects, Insent helps pivot from bot to human at the right time, in a seamless switch. Such intelligent routing results in an intuitive exchange that more chatbots will move towards in the years to come.
